The Four Ridges Must Be Destroyed microsite was designed for Tonic to run along side a TV campaign to promote the Frijj milkshake range along with a special edition.
The idea behind the TV commercial is that a creepy girl destroys her model village that she hides in the loft, with tonnes of Milkshake. The site is designed to have a mouse eye view of the model village. A YouTube Youtube channel page was also designed.